Hundreds of hours designers and developing products for various industries and disciplines, have led me to develop a work model of a process for creating concepts for products that the market sees as providing a real response to its needs, and companies and brands see as opportunities for economic development and brand empowerment.
The first step in any product development process is the identification of an authentic need of a large market. If such a need is not identified, then there is practically no reason to create any product whatsoever.
A need may arise for many reasons, but the need itself must be recognized and analyzed, and its dimensions understood. The market's motivation to it should be identified, as well as the price the market is willing to pay for it.
The second step includes marketing, technological and economical research aimed at ascertaining whether companies or brands already exist in the market that meet the said need, and what their response to it is. Know your competitors and outdo them. Master the relevant, current technologies so that you may differentiate yourself and gain priority over your competition. This is the time to consolidate a strong marketing strategy and business plan whose bottom line is: What is the correct product that will guide the on how to market and sell in some future time.
The next task on the way to a correct solution is to locate the most appropriate designer for development and design. Finding the right designer is critical since it is he or she who will lead product development, , and structure and will be responsible for designing it so that it suits the needs of the product's target consumers.
In addition to the information required for the development stage, I sometimes recommend at this stage that companies locate trend specialists and integrate them into the process. Such specialists can predict the ups and downs of the consumer market at high confidence levels, and will present the company with market trends so as to ensure that their product will be as relevant as possible in the future.
After all preparations have been made and the development specifications have been compiled, a comprehensive and target-oriented development plan is required that will include guidelines for all people and resources involved in the development work, the needs required at each stage, the creation of channels between the active entities, a division of responsibilities and tasks, budgets, and general and specific time schedules.
PLAN YOUR WORK AND WORK YOUR PLAN
The model is a way of working together and leading the process in which each person knows what his or her role and responsibilities are, on both the individual and group development levels.